Lera Lob is a young, up and coming director based in New York. Her extensive experience directing and producing high-end fashion films, short format narrative and digital branded content has forged her into versatile multimedia creator capable of producing memorable visuals for brands such as Nicole Miller, Tommy Hilfiger, Clic and many others.

As a creator and a collaborator, Lera has worked with a handful of highly respected artists and producing shoots with top talent in New York, Los Angeles, Paris, London, Mexico City.